The European Commission has announced that Apple’s App Store policies may breach the Digital Markets Act (DMA), particularly regarding anti-steering rules. The DMA mandates that developers can inform customers of alternative purchasing options and allow purchases outside the App Store without restrictions.
The Commission states that Apple’s terms prevent developers from sharing pricing information or directing customers to alternative channels.
The Commission also criticizes Apple’s link-out process, claiming it imposes undue restrictions on developers. Additionally, Apple’s fees for new customer acquisitions, charged for purchases made within seven days after a link-out, are deemed excessive.
A new non-compliance procedure has been initiated against Apple over its €0.50 Core Technology Fee for third-party developers.
Apple responded, stating it has made changes to comply with the DMA and believes its new terms will not increase fees for the majority of developers. Apple is reviewing the Commission’s preliminary findings and can respond in writing.
If found in breach of the DMA, Apple could face fines up to 10% of its global revenue. The Commission’s final decision is expected by March 2025.
